Brand Identity Creation, Content Creation
Melbourne-based online retailer, Paradise Boutique, desired a timeless brand identity that honored its roots in Sri Lanka, the source of many of its products. Our mission was to craft a design that encapsulated the essence of island living and paradise. The resulting combination mark highlights both the brand name and its iconic symbol, the Bird of Paradise flower. Much like encountering this flower in nature can leave one in awe, we aimed to capture that same sense of delicate beauty. We explored various representations, ultimately blending the freeform, rugged charm of the icon with a refined logotype, creating a unique and unforgettable brand identity.
